Every module is designed with one question in mind: will this make this person genuinely job-ready? If not, it doesn't make the curriculum.
The first two months build a wide, strong base across every Marketing function. You'll develop fluency in all sub-disciplines — enough to speak confidently about all of them — before you specialise in Phase 2. Every module includes a real project deliverable.
Marketing Strategy & Full-Funnel Thinking
Design multi-channel strategies aligned with business goals. Understand the full marketing funnel, buyer journeys, and how every marketing activity connects to revenue.
📋 Full-funnel strategy for a hypothetical brandContent Planning & Creation
Build content calendars, create messaging frameworks, and produce platform-specific content that serves both audience needs and business objectives simultaneously.
📋 Monthly content plan for a real or simulated productDigital Ecosystem & SEO Foundations
Understand how the digital marketing landscape fits together — SEO, paid, email, social — and build an SEO roadmap that drives compounding organic growth.
📋 SEO roadmap for a real businessCommunications, PR & Brand Storytelling
Master storytelling frameworks, press kit creation, media outreach basics, and both internal and external brand communication strategy.
📋 Press kit + brand communication playbookABM & Inside Sales Fundamentals
Learn how to build ICPs, map B2B outreach flows, create sales enablement content, and run ABM campaigns that convert enterprise accounts.
📋 ABM target map + outbound outreach workflowAnalytics & Marketing Data Literacy
Build the data fluency every modern marketer needs — GA4, campaign attribution, performance dashboards, and how to turn marketing data into business decisions.
📋 Marketing analytics dashboard for a live campaign
In Months 3–4, you move from learning to doing. You'll choose your primary specialisation and work directly on real Marketing client challenges with mentorship and structured feedback loops. You'll also build cross-functional skills that make you valuable in any Marketing role.
Specialisation Deep-Dive (Chosen Track)
Advanced, mentored immersion in your chosen marketing domain — complex client briefs, advanced tools, and direct coaching from a specialist with 10+ years of domain experience.
📋 Multi-phase live client campaign in your specialisationCampaign Management & Paid Execution
Run integrated campaigns across paid and organic channels. Manage budgets, optimise creative, interpret performance data, and adjust strategy in real time.
📋 Multi-platform campaign — strategy to executionMarketing Automation & CRM Alignment
Design end-to-end customer journey automation — lead capture, nurture, sales handoff, and retention — using HubSpot, Mailchimp, and Zoho CRM integration.
📋 Full marketing automation + CRM workflow systemClient Management & Communication
Build client relationships, manage expectations, present campaign performance clearly, and handle feedback professionally — the skills that get you promoted.
📋 Client communication plan + campaign delivery roadmapLeadership, GTM & Cross-Functional Campaigns
Own campaign orchestration across content, paid, PR, and ABM. Collaborate with peer teams, manage timelines, and develop the go-to-market instinct that separates senior marketers.
📋 Cross-functional GTM campaign with full cohortAdvanced Analytics & Performance Reporting
Build executive-ready marketing dashboards, present campaign ROI clearly, and make a compelling case for marketing investment to senior stakeholders.
📋 Full marketing performance report + ROI presentation
The final two months are where everything comes together. You own Marketing work end-to-end, present to real stakeholders, and build the portfolio and leadership presence that gets you hired into mid-to-senior Marketing roles.
Campaign Ownership & Client Management
Own a complete marketing brief end-to-end — from briefing to delivery, stakeholder alignment to post-campaign analysis. Real accountability, real feedback, real growth.
📋 Full end-to-end campaign with senior stakeholder reviewMarketing Leadership & Team Coordination
Lead cross-functional campaign execution, brief and manage peers, resolve creative conflicts, and develop the leadership presence that enables future management roles.
📋 Leadership simulation: managing a 4-person marketing teamExecutive Storytelling & Board Reporting
Learn to tell the marketing story that moves CEOs and boards to act — distilling complex campaign data into clear, compelling executive narratives.
📋 Board-level marketing review for a 6-month periodJob Search Strategy & Career Launch
LinkedIn optimisation, portfolio presentation masterclass, interview coaching, salary negotiation, and a personal positioning strategy built around your 6 months of real work.
📋 Complete job search kit: CV + LinkedIn + portfolio + pitchFinal Capstone Project
Present your complete 6-month body of work — campaigns, portfolio, insights — to a panel of senior marketing professionals and partner company stakeholders.
📋 Full 6-month portfolio presentation to a live panelPlacement & Alumni Network
Active placement support with 120+ hiring partner companies, structured interview prep, referral introductions, and entry into MarkUp's alumni network for ongoing career support.
📋 Placement strategy + 3 direct referral introductions