Marketing as a Service · MaaS

A Full Marketing
Team. A Fractional
CMO. Zero Hiring
Overhead.

Stop burning budget on full-time hires you don't need year-round. MarkUp MaaS gives you senior marketing leadership + a trained execution pod — deployed in under 7 days, billed monthly, and built around your growth goals.

Starting from₹75,000/ month · CMO-as-a-Service
Go live in5–7Business days
CommitmentMonth to MonthNo long contracts
🏢 120+ Company Partners · ⚡ Deployed in <7 days · 📍 Hyderabad · Pan India
CMO-as-a-Service₹75K/mo
Fractional CMO · Full-Stack Impact
Org design, GTM, KPIs, CRM, agency governance & team performance — 24 hrs/week.
StrategyGTMCRMBudget MgmtAgency Gov.
Staff AugmentationFlexible Pricing
Elastic Marketing Pods
Content, SEO, Paid, Social, Events, Design, Video, Inside Sales — hire exactly what you need.
ContentPerformanceSocialDesignSales
Assurance
Hired, Guided & On MarkUp Payroll
Every talent pod member is managed, coached, and paid by MarkUp — not a freelance marketplace risk.
Sound Familiar?

The Marketing Problems
Every Growing Company Faces

You know you need better marketing. But building the right team — affordably, quickly, without locking yourself into expensive long-term hires — is one of the hardest problems for founders and marketing leaders to solve.

MarkUp MaaS was built specifically to solve every one of these problems.

Let's Fix It →
💸
Senior salaries you can't justify full-time
A good CMO costs ₹30–60L/year. You need the thinking — but not necessarily the full-time overhead 12 months of the year.
Hiring takes 2–4 months. You needed it yesterday.
Job postings, interviews, notice periods — and then 30–60 more days to ramp up. Your growth can't wait that long.
🔄
Freelancers disappear. Agencies don't care.
Freelancers vanish mid-campaign. Agencies optimise for retainers, not your actual business results. Neither is accountable.
📉
Gaps between strategy and execution
A strategy consultant gives you a deck. An intern tries to execute it. Nothing connects. Campaigns underperform.
📊
No KPIs, no visibility, no accountability
You don't know what's working. Your marketing team reports on activities — not outcomes. You need numbers that tie to revenue.
Two Ways to Engage

Pick What You Need.
Start in Under a Week.

Whether you need senior marketing leadership, an execution team, or both — we have a MaaS model that fits. No long-term contracts. Monthly flexibility. Full accountability.

01 · CMO-as-a-Service

Fractional CMO.
Full-Stack Impact.

Senior marketing leadership without the full-time price tag. Your Fractional CMO plugs in from Day 1 — with a roadmap, a team, and KPIs that connect to revenue.

₹75,000/ month · 24 hours/week
  • Org Setup: Hiring plan, KPIs/KRAs, annual budget & plan
  • GTM & Campaign Calendar: Channel mix, campaign planning, weekly reviews
  • CRM & Funnels: Setup/integration, dashboards, pipeline hygiene
  • Team Leadership: Day-to-day management & performance tracking
  • Agency Governance: SLA management, scope reviews, ROI audits
  • Board-Ready Reporting: Monthly marketing scorecard for leadership
Ideal for: startups scaling to ₹10–100Cr, SMEs entering new markets, or companies mid-transition between marketing leaders.
Book a Discovery Call →
02 · Staff Augmentation

Elastic Marketing Pods.
Managed by MarkUp.

Hire exactly the marketing skills you need — for as long as you need them. Every pod member is trained, managed, and on MarkUp payroll. Not a freelancer.

Flexible· Priced by role & experience
  • Content Writers: Blogs, case studies, web copy, email nurtures
  • Social Media Managers: Calendars, community, paid social, analytics
  • Performance Marketing: SEO, SEM, paid social, landing pages, CRO
  • Event Managers: Strategy, vendor mgmt, field ops, sponsorships
  • Graphic Designers: Brand kits, ads, decks, infographics
  • Video Producers/Editors: Explainers, product demos, reels, post-production
  • Inside Sales: Prospecting, qualification, meeting setting
  • Lead Nurturing: Workflows, journeys, scoring, CRM automation
All talent is hired, guided, and payrolled under MarkUp. You get a managed team — not a freelance gamble.
Tell Us Your Resourcing Need →
Available Talent Pods

Every Marketing Skill.
On Demand.

Mix and match the exact roles your team needs. Scale up for a product launch, scale down post-campaign. No severance. No notice periods. No HR headaches.

✍️
Content Marketing
Blogs, longform articles, case studies, web copy, newsletter content, and email nurture sequences built to convert.
SEO-OptimisedB2B & B2C
📱
Social Media Management
Content calendars, community management, organic strategy, paid social operations, and monthly analytics reporting.
LinkedInInstagramYouTube
🎯
Performance Marketing
SEO, Google SEM, Meta & LinkedIn ads, landing page design, A/B testing, and conversion rate optimisation.
Paid SearchCROAnalytics
🎨
Graphic Design
Brand kits, ad creatives, pitch decks, infographics, social templates, and all campaign visual assets.
BrandAdsDecks
🎬
Video Production
Explainer videos, product demos, testimonial edits, social reels, and full post-production for brand campaigns.
ReelsDemosExplainers
📅
Event Management
End-to-end event strategy, vendor management, field operations, sponsorship activation, and post-event reporting.
B2B EventsWebinars
📞
Inside Sales
Prospecting, outbound outreach, lead qualification, meeting setting, and pipeline building for your sales team.
B2B SalesCRMABM
🔁
Lead Nurturing & Automation
Drip workflows, nurture journeys, lead scoring, CRM automation, and revenue attribution dashboards.
HubSpotMarketoZoho
🛡️
MarkUp Talent Assurance — Every Pod Member is Hired, Guided & Payrolled by MarkUp
You get a managed, accountable marketing team — not a freelance marketplace. No payroll risk, no IR issues, no disappearing talent. We own performance.
Why MaaS

MaaS vs. Every Other Option.
The Honest Comparison.

We're not for everyone — but if you're a founder or marketing leader who needs senior capability fast, without long-term risk, nothing competes.

What You NeedFull-Time HireFreelancerTraditional Agency✓ MarkUp MaaS
Time to deploy2–4 months1–2 weeks2–4 weeks5–7 business days
Senior strategy + executionStrategy onlyExecution onlyRarely alignedBoth, integrated
Monthly cost (senior level)₹3–5L/monthUnpredictable₹1.5–3L + hidden costsFrom ₹75,000/month
KPIs & accountabilityVariableRareActivity-basedRevenue-tied KPIs
ScalabilityHeadcount lockedUnreliableRigid retainersUp/down monthly
Talent managementYou manage themYou manage themBlack boxMarkUp manages
Contract lock-in6–12 months noticeGhosting risk6–12 month retainersMonth-to-month
The Process

From Discovery to Deployed
in 5 Structured Steps

No bloated onboarding. No 6-week discovery phases. We move fast, set clear KPIs from Day 1, and start delivering in under a week.

01
Discovery & Fit
We map your goals, channels, gaps, and ideal resourcing model in a 60-minute call.
02
Plan & KPIs
We build your marketing roadmap, set KPIs/KRAs, and agree on reporting cadence before Day 1.
03
Deploy
Your Fractional CMO and/or talent pods go live within 5–7 business days of signing.
04
Operate
Weekly sprints, bi-weekly stakeholder syncs, and monthly performance reviews tied to your revenue targets.
05
Scale
Add skills, increase hours, or adjust team composition as your growth accelerates. Fully flexible.
Who It's For

Built for Leaders Who Need
Marketing That Moves Fast

🚀
Startups Scaling to ₹10–100Cr
You need senior marketing leadership to build the GTM engine — but you're not ready for a full-time CMO salary. MaaS gives you both.
🏭
SMEs Entering New Markets
Expanding geographically or into new verticals? Get experienced marketing leadership who've done it before — deployed in days, not months.
🔄
Companies Mid-Leadership Transition
Marketing head resigned or on leave? Keep momentum going with an experienced Fractional CMO who can hold the fort or drive the next phase.
📈
Brands That Need Specialist Skills
Your team is strong but missing performance marketing, content depth, or video production. Add exactly the skill you need without a full-time hire.
Book a Discovery Call

Tell Us What You Need.
We'll Be Honest About the Fit.

No sales pitch. A real conversation about your marketing challenges and whether MaaS is the right answer.

📞
Call Us
📍
Office
407 Workafella Western Pearl,
Raidurgam, Hyderabad 500801
Response Time
Within 24 hours · Mon–Fri 9AM–6PM IST
Tell Us About Your Marketing Need
We'll review your details and schedule a discovery call within 24 hours.

No obligation. We'll tell you honestly if MaaS is right for your situation.

🎯
Discovery Call Booked!

We've received your details and will reach out within 24 hours to schedule your discovery call. We look forward to hearing about your marketing goals.

Get Started

Senior Marketing.
Deployed in Days.

Stop waiting for the perfect hire. Get the marketing leadership and execution you need — now.